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STEVE INSKEEP, HOST:

This week, San Francisco is hosting the Game Developers Conference. It's the largest global event for the industry that makes video and online games. Twenty thousand people from one hundred countries are there right now. And a game that hasn't even been created yet is getting lots of attention.

From member station KQED in San Francisco, Aarti Shahani reports.

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STEVE INSKEEP, HOST:

Here's one more sales pitch for you. Today's last word in business is your chance to buy a legendary brand.

Fender made guitars held by everyone from Buddy Holly to Jimi Hendrix to Bruno Mars - and maybe even smashed by a few of them. And now Fender has filed paperwork for an initial public offering. The company is looking to raise some $200 million. This company, based in California, wants to pay down debt, and get into new markets like India and China.

Here's the secret of the modern dairy farm: The essential high-tech advances aren't in machinery. They're inside the cow.

Take a cow like Claudia. She lives at Fulper Farms, a dairy farm in upstate New Jersey. Claudia is to a cow from the 1930s as a modern Ferrari is to a Model T.

In the 1930s, dairy farmers could get 30 pounds of milk per day from a cow. Claudia produces 75 pounds a day.

To appreciate a cow like Claudia, you have to know where to look.

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STEVE INSKEEP, HOST: