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Even if you don’t live on a farm, you’re still part of agriculture as a consumer. This episode explores the disconnect between urban populations and food production, highlighting the growing challenges farmers face in feeding a rising global population. From labor shortages to climate impacts, agriculture needs awareness and support now more than ever.

This episode explores how farmers and ranchers are using social media to connect with the public, build community, and share the realities of agricultural life. From livestreaming cattle work to reflective storytelling, platforms like Facebook and TikTok are helping bridge the gap between the farm and the consumer fostering transparency, trust, and support for the future of agriculture.

This episode explores how southern New Mexico provides the perfect conditions for pistachio production, helping the U.S. lead global output. Learn how these tasty, drought-tolerant trees are grown, pollinated, and harvested right here in the Southwest.

Week of May 5th, 2025

Week of May 12th, 2025

Though often seen as a symbol of the American West, the Russian thistle—commonly known as the tumbleweed—is actually an invasive species. This episode unpacks its surprising origins, impact on agriculture and livestock, and how it spreads across the landscape. Learn how to identify, manage, and better understand this noxious weed.

Week of May 19th, 2025

July 2024 delivered an unexpected wave of rainstorms across eastern New Mexico—thanks in part to a ramped-up cloud seeding program. In this episode, we break down how new state funding, strategically based aircraft, and skilled meteorologists helped supercharge summer thunderstorms and ease drought conditions. With planes flying through September, more rain may be on the horizon.

In this episode, we break down the science behind New Mexico’s cloud seeding efforts in summer 2024. Learn how pilots use wing-mounted flares to release rain-enhancing particles into growing clouds and how Doppler radar helps meteorologists pinpoint exactly when and where to act. It’s a high-tech, high-stakes approach to squeezing more water from the sky during a critical drought-fighting season.

Week of June 2nd, 2025